As one of our key demand generation tactics of 2014, the term ‘Content Marketing’, and  everything it entails, is hotter than ever. Companies are now making a concerted effort to hire specifically for the role of VP/Director/Mgr. of Content Marketing, something that definitely wasn’t happening 5-10 years ago. ‘Content is King’ and companies that aren’t jumping on the bandwagon will be left behind. With that being said, here are the three C’s: Continue reading →