Webinars are the best content marketing/lead gen tool in a marketer’s toolbox. Successful webinar strategies don’t just simply happen…far from it. There are certain steps and processes involved that separate the great ones from the rest of the pack. Anything worth doing is worth doing exceptionally well, right?
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Think about how many tools allow you to:

  • Know if you’re dealing with the right decision makers and influencers
  • Learn about what your targeted accounts are doing around X, Y and Z
  • Get insight into what they like/dislike about their current solution
  • Understand if the person on the other end is a legitimate opportunity for you and your business

Not many. However, a well crafted survey is one of those tools. Because it’s a part of our business, and because more and more B2B marketers are using surveys to drive actionable insight from their key accounts, I present to you the ‘Anatomy of a Good Lead Generation Survey’:

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(Houston, TX) – Elastic Solutions, a leading provider of webinar-based marketing solutions and lead generation services that drive greater pipeline for marketers, is hosting a webinar – How to Avoid the Pitfalls of Live Webinars – on Tuesday, March 13th at 1:00 PM CST.

“For most marketers and webinar producers, the live webinar itself is the most stressful part of the entire process”, said Jason Stegent, Founder and President of Elastic Solutions. “However, it doesn’t have to be this way. We believe through a better process leading up to the webinar, marketers can have a lot more peace of mind knowing they’re going to deliver a top-notch, glitch-free event. We’ll also be talking about alternatives that will enable folks to take care of most of the heaving lifting before the webinar, and ways they can avoid the live component altogether. For professionals that have had live webinar failures, and they’re looking for a process and/or options to ensure it doesn’t happen again, this is must watch content!”

In 45 minutes, attendees will learn, among other things:

  • Steps you can take in the weeks leading up to your webinars that will give you more peace of mind for the big day
  • A ‘day of’ webinar checklist to follow that can be the difference between a successful webinar and a live day disaster
  • What simu-live webinars are and why more organizations are leveraging them every day to provide a cleaner webinar experience for their attendees
  • Why sometimes having no live component at all is okay, and how to use on-demand webinars as a lead generation weapon

The webinar will end with a live Q&A. Click here to register

If you have any questions about this webinar or anything related to Elastic Solutions, please email sales@elasticroi.com and/or call 832.831.5844.

 

About Elastic Solutions

Elastic Solutions provides webinar-based marketing solutions and lead generation services that increase target audience engagement, drive more qualified leads and improve overall pipeline value.

From cloud-based webcasting and virtual event solutions that extend your reach, enhance demand generation and accelerate opportunities through the sales funnel, to strategic lead-gen services that get businesses in front of the right decision makers and drive more ‘sales ready’ leads in the process, Elastic Solutions improves the ways business leaders engage their target audience.

The company is headquartered in Houston, TX at 3100 South Gessner Road, Suite 135. To learn more, please visit www.elasticroi.com and/or call 832.831.5844

If you’re a B2B marketer, you know one thing is for certain – driving qualified, ‘sales ready’ leads is tough. I’m talking about leads that are truly qualified and fit a defined criteria. Quality lead generation is the #1 thing that keeps marketers up at night, and it should because the B2B landscape is more competitive than ever and it’s difficult to stand out from the crowd. With that in mind, here are our top lead generation trends in 2018 that B2B marketers should implement into their strategy to drive pipeline like never before.

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Sales and marketing professionals are the lifeblood of any B2B organization. They also get told ‘no thanks’ and have more doors slammed in their faces than the rest of the departments in any organization combined! Extremely thick skin, ‘can do’ attitudes, and a fearless mentality are a must in the sales and marketing game

As we’ve done the last few years, we direct you to our friends at Hubspot for their 60 Motivational Sales Quotes to Ignite Your Sales Drive in 2018. It’s a short read, but totally worth it. Now go make 2018 the best year yet! Click here to read on.

Content is king, and the amount of engagement that content is generating will tell you whether or not you’re hitting all of the right notes with your audience. The challenge, however, is that most folks know that content is king and marketers are creating more content than ever before, making it increasingly difficult to stand out from the crowd.
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The world of B2B marketing is ever evolving, and today’s marketing team needs to be able to adopt new strategies and leverage a mix of technologies that educate, engage and increase conversions. Marketing is part art, part science, and there are a number of different things that make up a top-notch marketing team that always keeps the pipeline full. With that said, we’ve paired it down to 5 essential traits.

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(Houston, TX) – Elastic Solutions, a provider of webinar-based marketing solutions and lead generation services that drive greater pipeline for marketers, has announced that Version 3.0 of their cloud-based webcasting solution will be released in September 2017, and it will be 100% HTML5-based.

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Marketers (and anybody else involved with producing webinars) have a number of challenges and questions they’re faced with when executing webinars:

  • Is the platform I’m using actually going to work the way it should, or is it going to be a technical pain in my @#$?
  • Who will my presenters be? Will they be any good? Do I have enough bandwidth to execute my webinars the right way?
  • How are we going to promote it and will our promotional efforts drive the traffic and leads we’re hoping for?

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Marketers are constantly looking for the right mix of events to build brand awareness, educate their customers and prospects, and, of course, help them close more business. Unfortunately, most marketers think that a certain type of event always needs to be executed a certain type of way, and that couldn’t be further from the truth. With the technologies available today, and the different ways customers and prospects want to engage, companies need to be taking more of their events online to extend their reach and touch more of their audience, drive more measurable response and save a good chunk of change in the process. Here are three events that have traditionally been in-person, but are tailor-made for an online/virtual approach: Continue reading

(Houston, TX) – Elastic Solutions, a provider of webinar-based marketing solutions and lead generation services that drive greater pipeline for marketers, has come out with a new program – The Elastic Solutions Four-Pronged Approach to Account-Based Marketing (ABM). It’s designed for marketers who are looking for a more effective way to kick-start their ABM efforts and drive more ROI from their key account marketing.

“The concept of ABM has been around for a long time. Whether you define it as ABM, key-account marketing or any other host of names, it’s not a brand new concept”, says Jason Stegent, Founder and President of Elastic Solutions. “With that being said, a few things have happened in the last few years that have made ABM all the craze. First of all, marketers are getting a lot more laser-focused in their inbound/outbound efforts, going after their key accounts and decision makers with a more personalized, tailored approach. All of the account intelligence available to them these days allows them to tailor their message to meet where their target audience is in the buying cycle. Second, a host of solutions have entered the marketing technology landscape making the ABM process more efficient than ever before. Because of this, the ABM concept can be leveraged by marketers from any size business, not just big business. Our ABM Kickstarter program, The Four-Pronged Approach to ABM, combines our marketing services with our cloud-based webcasting solution and enables marketers to gain valuable marketplace intelligence, create more target audience engagement, and find the key accounts and decision makers that are tailor-made for their solutions.”

The 120 Day Program Includes:

• Custom building an iron-clad list of Key Accounts and Stakeholders
• An Industry Survey that provides timely marketplace intelligence and uncovers ‘sales ready’ leads in the process
• Executive Brief that summarizes the findings of the survey, let’s professionals see what they’re peers in the industry are doing, and acts as a highly effective content marketing and lead generation tool
• An Interactive Webinar that summarizes the findings of the campaign and allows companies to interact with their target audience in a more engaging way, ultimately driving more measurable results and better leads

Click here to download the solution overview

About ElasticSolutions

Elastic Solutions provides webinar-based marketing solutions and lead generation services that increase target audience engagement, drive more qualified leads and improve overall pipeline value.

From cloud-based webcasting and virtual event solutions that extend your reach, enhance demand generation and accelerate opportunities through the sales funnel, to strategic lead-gen services that get businesses in front of the right decision makers and drive more ‘sales ready’ leads in the process, Elastic Solutions improves the ways business leaders engage their target audience.
The company is headquartered in Houston, TX at 3100 South Gessner Road, Suite 135. To learn more, please visit www.elasticroi.com and/or call 832.831.5844

 

Elastic Solutions, a provider of webinar-based marketing solutions that increase target audience engagement, drive demand and improve overall pipeline value, is hosting a webinar, Your Webinar Doesn’t Have To Be Live on Tuesday, March 28th @ 10:30 AM CST.

Join Jason Stegent, Founder & President of Elastic Solutions, as he discusses alternatives to live webinars that will give marketers and webinar presenters more flexible recording options, perfectly executed webinars, better leads AND less stress! In this 45 minute session, Jason will discuss:

• The pitfalls of live events and how they can be avoided
• Simu-live webinars, what they are and why more webinar pros are turning to them as their solution of choice
• Best practices to make your simu-live webinars as engaging and interactive as your live events, with a lot less stress
• Ideas to take existing webinar content and create unique ‘encore’ presentations that drive engagement

We’ll end the session with a fast-paced live Q&A. Click here to register now! We look forward to ‘seeing’ you there.

About Elastic Solutions:

Elastic Solutions provides webinar-based marketing solutions and lead generation services that increase target audience engagement, drive more qualified leads and improve overall pipeline value.

From cloud-based webcasting and virtual event solutions that enhance demand generation and accelerate opportunities through the sales funnel, to marketing services that get businesses in front of the right decision makers and drive more ‘sales ready’ leads in the process, Elastic Solutions improves the ways business leaders communicate with their target audience.

The company is headquartered in Houston, TX at 3100 South Gessner Road, Suite 135. To learn more, please visit www.elasticroi.com and/or call 832.831.5844. We look forward to working with you.

 

 

It’s where everything begins. It’s where you make your first impression. It’s where you’re audience decides whether or not they’re going to give you 45 minutes to an hour of their time. The registration page. Seems simple enough, but a boring, vanilla, unoptimized registration page can be the difference between a webinar with huge registration numbers or one with little to no audience at all. Let’s look at the key components to the perfect webinar registration page

It Needs to Look Good!

People consume with their eyes, and your registration page needs to look good to convert them from a visitor to an actual registrant. If your plate of food didn’t look appealing, you’d be less likely to dig in, right?  Take the same approach with your registration page. Too many webinar/online event platforms out there offer little to no customization, and what you’re left with is a plain Jane registration page with no appeal. You should be able to customize the page with your banners, logos, color schemes, branding, call-to-action, presenter pics and bios, etc. Anything to make it look like the registration page is YOURS. Another thing that more and more marketers are starting to leverage on their webinar registration pages are videos. Either a short video talking about the product/solution/service that the webinar is going to focus on, or a webinar ‘trailer’ of sorts giving the audience a quick glimpse into what the presentation is going to cover. Remember, people love consuming short videos and they’re an extremely engaging content marketing tool. If your platform has the capability, it’s something you should look into.

Date & Time, Social Integration:

I like to list the date and time in a few places. If you have a banner at the top of the page, list the date and time within the banner. Another good place to put it is above the abstract. Your platform should provide the ability to save the webinar to an Outlook or Google Calendar. Remember, people’s attention spans are shorter than ever. They don’t remember what they did yesterday, let alone 1-2 weeks ago. Giving them the ability to save it to their calendar is critical. Also, your platform should provide social media integration and give your visitors the ability to share your webinar through various social media channels. This is an effective way to extend your reach and get your message in front of people you otherwise wouldn’t have reached.

The Title and Abstract Must Speak to your Audience:

Your title should be 6-8 words and speak to the target audience you’re going after. Too many webinar titles are entirely too long and lose the audience right off the bat. As for the abstract, put yourself in your audience’s shoes. If you were them and read the abstract, would it be compelling enough to get you to register? I believe every abstract should have a quick intro setting the tone; the body should introduce the speakers and what they’ll be talking about; the conclusion should mention who should attend and the value/educational benefits they’ll get out of attending, and how they’ll be able to interact with the presenters during the webinar (live Q&A, for instance). This format works, plain and simple. Not too long, not too short.

Only Collect the Info you HAVE to Have:

Today’s buyer has thousands of people and hundreds of vendors vying for his/her time. Be cognizant of that and only collect the info you absolutely have to have. I cringe when I see a registration page with 10 plus registration fields. If that’s you, you’re losing registrants because of that…I guarantee it. 5-7 fields should suffice. For us, a common list includes: first name, last name, company, email, title and one qualification question (For example – Are you struggling with converting qualified leads into actual revenue?. That’s 6 and does the trick for us every single time. Try your best to stay in the 5-7 range. Remember, you want to make it as easy as possible for your audience to register. Don’t make it a hassle.

          If you’re compelled, please share your feedback below. Talk soon.

        Jason Stegent is the Founder & President of ElasticSolutions. Email him @ jstegent@elasticroi.com