Cold calling is dead…it doesn’t work…nobody picks up the phone anymore…it’s antiquated…outbound was so yesterday, only inbound works….yada, yada, yada. To be completely honest, to say that cold calling is dead is complete and utter BS! If it didn’t work, I’d be flipping burgers – not that there’s anything wrong with flipping burgers. More often than not, the people proclaiming that cold calling is dead couldn’t sell hot chocolate to an eskimo.
With all of that being said, I came across a Salesforce.com blog that I believe tackles this subject about as well as it can be tackled. So much so that for once, I decided to let my own thoughts on the matter take a back seat because this blog speaks exactly to my thought process. It not only talks about how cold calling isn’t dead, but how delivering an integrated, balanced approach is key. “Allbound” – a mixture of in/outbound – is the way forward. And yes, cold calling, done the right way with the right people, should be a part of that strategy. Click here to read on and happy selling!
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Jason Stegent is the Founder & President of Elastic Solutions. Email him @ firstname.lastname@example.org