(Houston, TX) – Elastic Solutions, a provider of webinar-based marketing solutions and lead generation services that drive greater pipeline for marketers, has come out with a new program – The Elastic Solutions Four-Pronged Approach to Account-Based Marketing (ABM). It’s designed for marketers who are looking for a more effective way to kick-start their ABM efforts and drive more ROI from their key account marketing.
“The concept of ABM has been around for a long time. Whether you define it as ABM, key-account marketing or any other host of names, it’s not a brand new concept”, says Jason Stegent, Founder and President of Elastic Solutions. “With that being said, a few things have happened in the last few years that have made ABM all the craze. First of all, marketers are getting a lot more laser-focused in their inbound/outbound efforts, going after their key accounts and decision makers with a more personalized, tailored approach. All of the account intelligence available to them these days allows them to tailor their message to meet where their target audience is in the buying cycle. Second, a host of solutions have entered the marketing technology landscape making the ABM process more efficient than ever before. Because of this, the ABM concept can be leveraged by marketers from any size business, not just big business. Our ABM Kickstarter program, The Four-Pronged Approach to ABM, combines our marketing services with our cloud-based webcasting solution and enables marketers to gain valuable marketplace intelligence, create more target audience engagement, and find the key accounts and decision makers that are tailor-made for their solutions.”
The 120 Day Program Includes:
• Custom building an iron-clad list of Key Accounts and Stakeholders
• An Industry Survey that provides timely marketplace intelligence and uncovers ‘sales ready’ leads in the process
• Executive Brief that summarizes the findings of the survey, let’s professionals see what they’re peers in the industry are doing, and acts as a highly effective content marketing and lead generation tool
• An Interactive Webinar that summarizes the findings of the campaign and allows companies to interact with their target audience in a more engaging way, ultimately driving more measurable results and better leads
Elastic Solutions provides webinar-based marketing solutions and lead generation services that increase target audience engagement, drive more qualified leads and improve overall pipeline value.
From cloud-based webcasting and virtual event solutions that extend your reach, enhance demand generation and accelerate opportunities through the sales funnel, to strategic lead-gen services that get businesses in front of the right decision makers and drive more ‘sales ready’ leads in the process, Elastic Solutions improves the ways business leaders engage their target audience.
The company is headquartered in Houston, TX at 3100 South Gessner Road, Suite 135. To learn more, please visit www.elasticroi.com and/or call 832.831.5844