Survey: B2B Demand Generation Initiatives for 2014

Posted on Feb 20, 2014 by .

(Houston, TX) – Elastic Solutions, a provider of next-generation Virtual Communications and Marketing Solutions, has released a benchmarking survey on B2B Demand Generation initiatives for 2014. The survey results will act as the foundation for a subsequent executive brief set to be released in 60-90 days

“Now more than ever, B2B marketing executives have more tools at their disposal to efficiently get their business in front of, and engaged with, key decision makers” said Jason Stegent, Founder and President of Elastic Solutions. “There’s so much to put in your demand-gen toolbox that finding the right mix of programs to leverage can be difficult. In today’s fast-paced marketplace, consumers are pushed in so many directions and it’s significantly reduced their attention span. Because of this, you better be concise in your approach. The best demand-gen practitioners are the ones who know this and deliver content that speak to the challenges and wants of their target audience, ultimately generating demand, qualified leads for their sales force, and better bottom-line results for their organization.”

The goal of the study is to give B2B marketers insight into the most recent demand-gen trends, what their peers in the industry are doing and what is/isn’t working well, ultimately allowing them to benchmark their demand-gen processes against other leading global organizations.

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About Elastic Solutions

Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit or send an email to