Hosting a webinar takes a lot of work — planning, promotion, production, and follow-up. But your webinar’s value doesn’t end once the live event is over. Repurposing your webinar content can stretch its impact, boost ROI, and reach a wider audience across multiple channels.
Here are the top 5 ways to repurpose your webinar:
1. Turn It Into a Blog Post (or Series)
Extract the key takeaways from your webinar to create an engaging blog post. Better yet, break it into a multi-part series if the content is deep or technical and can’t be fully captured in a single blog.
Bonus Tip: Use AI tools to speed up the process. Tools like Otter.ai or Descript can give you a near-instant written draft. If you go this route, be sure to humanize it to make your blog authentic.
2. Create Highlight Reels for Field Marketing and Social Media Campaigns
Highlight reels are videos that capture the key moments of your webinar. They can be longer – in the 5-6-minute range – or you can chop them up into shorter 30-60-second clips. These are great pieces of content to email to prospects and customers and promote through social channels (we prefer LinkedIn). Be sure to promote the on-demand version of the webinar alongside the highlight reel.
Why it works: People love snackable content — and these videos can drive your audience back to the full webinar which will boost on-demand attendance.
3. Design an Infographic or Webinar Summary & Roadmap
Pull out key stats, quotes, or slides/visuals from your webinar and turn them into an infographic. This will be an ideal asset for your email marketing and social media campaigns as well.
Webinar Summary and Roadmap documents are becoming increasingly popular. These are typically 2–3-page pieces of literature that summarize the webinar, highlight key takeaways, and provide a roadmap for what your audience should do next. These are great educational tools that will help enhance your lead generation efforts.
Keep in Mind: Short form content works best here, so stay away from creating overly long pieces of literature. Your audience should be able to get quick value from these assets.
4. Launch an Email Nurture Sequence
Use the webinar content to create a short email series — one email per main point or takeaway. This is also a nice way to re-engage folks who registered for the webinar but didn’t attend.
Pro tip: Link to clips and reels, blog posts, or downloads in each email to keep your content engaging and value centric.
5. Create A Survey
Use the content from your webinar, the key takeaways, and the engagement metrics from your audience to create a targeted survey. The survey will help you gain additional audience insight that you can use to sell and market smarter to your prospects.
Next Step: You can leverage the survey results to create a report or executive summary. Yet another piece of content that will extend the shelf life and value of your webinar.
As you can see, webinars are content goldmines. Never focus solely on the live event…think bigger picture and all the different ways a single webinar can drive demand, generate quality leads, and accelerate revenue for your business.
Jason Stegent is the Founder & President of Elastic Solutions. Email him at jstegent@elasticroi.com