Virtual? In-Person? How About Both?!

Posted on Dec 17, 2013 by .

The use of virtual event technology is one of our key demand gen tactics for 2014. The reasons are plentiful – they save you time and money (no travel required), they’re more measurable, and they are the ultimate content marketing tool. A place to host literature, videos, webinars, one-on-one and group chats, social networking, etc. Aside from using it as strictly an event tool, companies are beginning to leverage the full capabilities of virtual technology for many other purposes – employee, customer and partner training, sales meetings, HR and benefits resource centers. The possibilities are endless. Continue reading