Three Reasons Why Lead-Gen Programs Fail

Posted on Apr 8, 2015 by .

Lead generation…lead generation…lead generation. In terms of what’s on marketer’s minds, it’s numero uno. And if it’s not, it should be. In terms of a strategic lead generation program, there are basic components that have to work together seamlessly. If one of these components is broken, it can cause the whole campaign to fail. Let’s look at three main reasons why lead-gen programs fail:
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