The Number One Marketing Challenge Going into 2015

Posted on Dec 18, 2014 by .

“Our current efforts aren’t creating enough qualified ‘sales ready’ leads.” This is the number one challenge facing marketing and demand generation experts right now. It was probably the number one challenge they were faced with 10-15 years ago as well. The only difference is, with so many tools at your disposal, it should be less of a challenge today but for some reason it isn’t. It can be difficult to sort through the clutter, but here is what I believe should be the plan to drive more qualified leads and accelerate revenues for your business in the new year.
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